How to Become a Hit on Pinterest, Using Pinterest Analytics If you’re using social media to promote your business or nonprofit, I have a question for you: is your business’s content on Pinterest? If you’ve been pinning it yourself, then of course it is. If not, you could be in store for a surprise. People might already be pinning things from your site without you even knowing! Luckily, Pinterest makes it very easy to tell. Open up your Internet browser and type in pinterest.com/source/your website. For example: pinterest.com/source/blogs.constantcontact.com. See some pins there? Great! This means people already like what’s on our website and are pinning your product images, photos, blog posts and other visual content. To take advantage of this, the next thing you should do – if you haven’t already – is to create a Pinterest business page for your organization. Then, connect it to your website. Once you know people are pinning...

4 Ways to Use Facebook Ads to Achieve Local Success If you’re using Facebook for your business, you’ve probably asked the question —  are Facebook Ads really worth the time and money? It’s a fair question to ask. After all, you probably signed up for Facebook with expectations that it was strictly a free platform.  And without an extensive marketing budget, it’s understandable that you wouldn’t want to risk your valuable marketing dollars on something you’re still unsure of. But here’s the thing — paying to promote your content is one of the best ways to reach the right audience on Facebook.  This is especially true if you own a small business that primarily serves a local clientele. With Facebook’s ad targeting features, you can easily target your content to Facebook users living in and around your city or town. You can also use Facebook’s Custom Audiences tool to target people who are already on your email list. Or Faceb...

25 Things That Make You Look Dumb on Facebook  No one wants to look dumb. Especially when it comes to Facebook, where there’s the potential for thousands of people to see it. But when you’re first getting started, it’s easy to make some rookie Facebook mistakes. Many of these mistakes happen simply because newbies don’t know any better. So in an effort to help you avoid any embarrassing moments, I asked our resident experts here at Constant Contact what they thought were some of the Facebook mistakes that can make a business look dumb. Are you making any of these mistakes? Talking  at  your customers, not  with  your customers.  Pushing out a bunch of blah blah blah press releases or links to stuff you do on your website is not engagement. Make sure to ask your fans to contribute their opinion and provide feedback. Not responding to comments or questions.  It’s not a good first impression for a potential new fan to see tha...

How to Convert Your Facebook Profile to a Facebook Page Without Losing All Your Friends If you’re using a Facebook Profile to market your small business, you’ve probably been told at least once that it’s important to convert your Facebook Profile to a Facebook Page. You’ve probably also heard about the   benefits that come with switching from a Facebook Profile to a Facebook Page. Still, you may have some concerns… One of the biggest concerns is losing all the friends you’ve worked so hard to bring to your profile. But here’s some good news Facebook lets you bring your friends with you! They’ll even convert them into fans, which is really what they are — your biggest fans. “What about the photos, videos, and other content I’ve shared on Facebook?” Facebook also gives you the option to download all of the content you’ve shared on Facebook (photos, videos, etc.), along with data from 70 different categories. Facebook will compile your data and sen...

When is the Best Time to Post on Facebook? The internet is filled with articles about the best times to post on social mediawhether it’s Facebook, Instagram or Twitter. You’ll find a lot of articles online that claim to have the answers. So is there really an ideal time slot in which to post? The real answer is: it depnds. Unfortunately, a one-size-fits-all answer as to when you should be posting on Facebook doesn’t exist. Sure, there are time ranges that are clearly better than others. For example, posting in the middle of a random Monday during work hours isn’t your best bet. However, claiming “noon on Wednesday” as the best time to post is too much of a generalization and doesn’t take into account a multitude of important factors to consider such as the industry you are in, how loyal and engaged your customer base is, and the type of post you deploy (organic posts to the news feed, or facebook ads). There are several strategies you can utilize to obtain insights about...

Show Up in the Facebook News Feed! 8 Things that Really Work You may have heard, or even seen, that organic reach on Facebook has declined quite a bit over the last few months. Why is this happening? Facebook recognizes that each user has hundreds of connections to friends, family, and businesses on Facebook who are all regularly sharing content. In an effort to avoid overwhelming individuals with Facebook News Feed content, Facebook introduced the News Feed Algorithm (formerly known as EdgeRank). Facebook recently made some changes that they hope will help provide a better experience for their users, but is making it difficult for marketers to have their content show up. But here’s the thing: difficult doesn’t mean impossible. Even with a decline in reach you’re still able to reach your most engaged people who are the most interested in your business — and they’re the ones that matter most. Here are a few simple things you can do to have your content sh...

Find the Best Time and Content to Post on Facebook with Facebook Insights If you’re looking to find the best time to post on Facebook, the first place to start is Facebook Insights. Facebook Insights is a valuable tool to help you improve your Facebook marketing. And Facebook’s made them even better with some recent updates. You can find Facebook Insights for your own business page by navigating to the dropdown in the top right of your Facebook Page. 1. View when your fans are online Within the  Posts  tab, you’ll discover two graphs that illustrate the average number of fans who saw any posts on Facebook by day of the week and the average number of fans who saw any posts in an hour. It’s important to note that these metrics do not indicate how many fans actually see your content, but rather how many people are on Facebook at a given time. It’s important to note that these metrics do not indicate how many fans actually see your content, but ...