HOW TO MAKE SURE YOUR BRAND IS SAYING THE RIGHT THING(to the right person)

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Does the design of your brand communicate the right message

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Your brand design should speak to a specific person with a specific message.

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If your brand is pretty but doesn't say the right thing, then you won't attract the right people to your business

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Here's how to check your own brand to make sure you are communicating the right message through your design:

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1. Does your audience respond to your content? In other words, are they picking up what you're putting down? Are they engaging with it by commenting, sharing, replying, or liking?

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2. Are your sales consistent or are you hearing crickets? A good way to know if they are receiving the right message from your design and marketing is if they are actually buying your offerings

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3. Have someone else look at the design of your brand and website

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Do you quickly and clearly understand what you do and who it's for? Is the design clean and professional (so you look legit and not like it was DIY’ed)?

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Brand design has 2 main goals: to look good and to communicate well

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Does yours do both?

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