What does your brand have in common with an ancient Greek soldier? Back around 480 B.C., a messenger ran approximately 22 miles to Athens Greece from a place called Marathon. This is the origin of the long arduous foot race that we are so familiar with. It also reflects the journey we go on when building a brand. Luckily, brand building with social media has given us leverage that entrepreneurs in the past could only dream of. There is some bad news to cover first. Your brand isn’t Coca-Cola, Pampers or Kleenex. But, there’s good news too. With the role of social media in brand building, you don’t have to be a mega-corporation to get mass amounts of attention. Social media gives us direct access to share our message with the entire world. Which is great because so many people are attached to their phones and computers constantly, we can easily get our messages in front of our ideal audiences and build our brand; just as well as anyone else. And, to help g...

Have you ever heard the following? “Those who fail to plan, plan to fail.” That saying is as true for your business advertising as it is for relationships, healthy living, and planning for retirement. If you don’t set a clear objective at the beginning of your journey how do you plan to measure whether the results are successful or not? When you are using Facebook to do your marketing the same concept of having clear objectives applies. You have to tell Facebook what you want to accomplish in order to track progress, invest ad dollars wisely, and scale up the successful campaigns. Do you want even more people to know who you are? Do you want Leads? Website visits? Physical store visits? You can have any of these if you communicate with Facebook correctly. If you make Facebook your partner. Facebook as your Partner Facebook can be your best partner. They want you to succeed because that helps you grow your busine...

- Does the design of your brand communicate the right message - Your brand design should speak to a specific person with a specific message. - If your brand is pretty but doesn't say the right thing, then you won't attract the right people to your business - Here's how to check your own brand to make sure you are communicating the right message through your design: - 1. Does your audience respond to your content? In other words, are they picking up what you're putting down? Are they engaging with it by commenting, sharing, replying, or liking? - 2. Are your sales consistent or are you hearing crickets? A good way to know if they are receiving the right message from your design and marketing is if they are actually buying your offerings - 3. Have someone else look at the design of your brand and website - Do you quickly and clearly understand what you do and who it's for? Is the design clean and professional (so you look legit and no...